Drop. Fill. Shake.
The first made in UAE “just-add-water” cleaner.
Ready in 15 seconds in 3 easy steps.
Drop the capsule into the bottle.
Fill with water until the line.
Shake for 10 seconds.
Et voilà. The cleaner is ready.
The Pods
Biodegradable and plastic free.
The film dissolves in water.
Starts dissolving in 5-10 seconds and this is when the active ingredients are freed from the film and start mixing with the water.
The product is ready to be used in 15 s.
Our pods contain: 100% of active ingredients .
Currently, most cleaners sold in the market contain about 5% active ingredients.
95% Water, 5% Active Ingredients.
When you buy a general cleaning product you mainly
buy water. More than the 95% of what’s in the bottle is water. Yes a staggering. 95%!
We want you to buy the essential: the cleaner.
Do you know that feeling when you carry a six pack of water? Well, that is heavy.
Now think about a truck carrying around all that excess water throughout the world.
This has a tremendous impact on the carbon footprint.
Besides that, carrying home a single refill is way more comfortable that carrying a full cleaner.
Save Millions of Plastic from Landfills
Each resident in the UAE produces one rhino of waste per year. Almost 80% of that goes to landfill.
Landfills are a source of pollution that can harm the environment and human health.
They release methane, a greenhouse gas, into the air, pollute water and soil with heavy metals, and disrupt local ecosystems, leading to changes in animal behavior
and threaten biodiversity.
We aim to contribute to eliminate 13.8 millions of bottles from the landfills by 2025.
1 Truck vs 10 Trucks
Anyone can say that their formula is cleaner than a competitor or that their product is better and greener. We focus on what‘s tangible and measurable. For example:
A current spray cleaner weights about 950 grams. Only few grams are the active ingredient. The rest is water and packaging. Carrying around water takes a lot of space, same thing goes for packaging.
The Genuine Company spray cleaner weights 80 grams. The active ingredient weights 20 grams, the packaging is 60 grams. Weight is reduced and so is the space taken by the cleaner.
Each truck has only limited space, but each km that a truck does produces (on avg) the same carbon foot print.
We fit in 1 truck the same number of cleaners that are currently carried in 10 trucks.
This means that we reduce carbon footprint associated with transportation by 90%..and this only until the cleaner travels from our factory to the final consumer. It then produces virtually no waste.
Genuine Formulation
Introducing our genuine household detergent formulated with carefully selected plant-based surfactants for effective and eco-friendly cleaning. We've revolutionized the formula, making it concentrated to reduce carbon footprint. Users can add water at home, cutting transportation emissions and minimizing packaging waste. Experience the authentic synergy of nature and science in every clean. Elevate your routine with a concentrated, plant-powered detergent for effective cleaning and a sustainable future. Discover the genuine difference in our eco-friendly formulation.
Made in UAE for the UAE
All our products are made in our factory in the UAE in our effort to contribute to a circular economy and reducing carbon footprint.